The 2024 Zimbabwe Agricultural Show organised by the Zimbabwe Agricultural Society, is set to take place from 26 August to 31 August. This annual event, held in Harare, is a key platform for the agricultural community and related industries, attracting an average of over 200,000 visitors and numerous exhibitors each year.
This year they are running with the theme of Cultivating Prosperity: Growing Business. Innovating for Change. Nurturing Our Future which means that the exhibition will certainly provide huge opportunities for networking, business growth and showcasing innovations across various sectors.
As an event that traditionally brings together a diverse array of stakeholders, including over 550 commercial exhibitors and 700 farmers, the Zimbabwe Agricultural Show presents a prime opportunity for companies in the energy and power sector. Solar companies, manufacturers of energy equipment, fuel suppliers etcetera can leverage this event to connect with the agricultural community, which is increasingly in need of sustainable and reliable energy solutions.
Agriculture and energy are intrinsically linked, with energy being a core input for various agricultural processes such as irrigation, processing and storage.
The Zimbabwe Agricultural Show’s focus on innovation and business growth aligns well with the goals of players in the energy sector aiming to introduce new technologies and solutions to the market for the ease of farmers.
For instance, solar power can provide intricate off-grid solutions for farms, reducing dependence on erratic electricity supplies and getting closer to energy independence. Exhibitors from the energy and power sector will now have to demonstrate how their products and services boost agricultural productivity, sustainability and profitability.
ZAS 114 will feature various sections, including agriculture, energy, tourism, mining and information technology. This interdisciplinary approach ensures that attendees and exhibitors can explore synergies and collaborations across different fields.
The energy section will be a focal point for energy companies to display their latest products, engage with potential clients and participate in discussions on the future of energy in agriculture.
For companies in the energy and power sector, participating in the Zimbabwe Agricultural
Show should not just be about marketing their products but more about building transformational relationships with the agricultural community.
Engaging with farmers and agricultural businesses at this event can lead to new partnerships, increased brand visibility and more firsthand information on power needs and challenges faced by the sector, which they will now proffer solutions for.
Text: Farai Chaka
From: E&P ISSUE 11