Super Fuels occupies a prominent space in Zimbabwe’s economic landscape, serving as a key provider of petroleum products and services.
The company’s story is intertwined with the nation’s journey, reflecting its resilience and adaptability in the face of a constantly evolving market.
The company’s origins trace back to 2011, emerging as a joint venture between foreign and local entities. This strategic partnership ensured access to crucial resources and market knowledge, propelling the company’s growth trajectory.
Over the years, steady growth has been experienced, expanding its footprint as a specialist supplier of fuel products across Zimbabwe.
“Super Fuels is primarily a bulk supplier of fuel products into Zimbabwe, catering to Retail, Commercial, Mining, Industrial, agricultural and any bulk off takers” said Rob Harris, Marketing Manager.
The company has been supplying products to an established and vast network of service stations under supply management agreements and strategically located along major highways and within urban centres.
Super Fuels prides itself in delivering the highest quality product that both meets and exceeds standards within Zimbabwe. Motorists can rely on the company for high-quality petrol, diesel, and liquefied petroleum gas (LPG) to keep their vehicles running.
The company also supplies industrial fuels such as jet fuel and bitumen, powering various sectors that keep Zimbabwe’s economy humming. “Super Fuels recognizes the growing demand for clean and sustainable energy solutions.
We have taken commendable strides in this direction, looking into adding bio-diesel blends into our product portfolio.
This demonstrates a commitment to environmental responsibility and aligns with global trends towards cleaner transportation fuels,” said Harris.
Customer service excellence is a cornerstone of the company’s philosophy. A strong and dedicated investment drive in ongoing staff training, equips them with the knowledge and expertise to address customer queries and provide informed recommendations on suitable fuel options.
“Corporate social responsibility is another pillar of our operations. We are actively engaged in initiatives that uplift communities and empower Zimbabweans.
Educational programs, environmental stewardship projects, and support for local businesses are just some examples of Super Fuels’ commitment to giving back. These social responsibility efforts foster positive relationships with the communities that we serve and contribute to Zimbabwe’s sustainable development,” said Harris.
The forward-looking business is confident of facing an exciting future.
The global energy landscape is undergoing a significant transformation, with a growing emphasis on renewable energy sources. They are well-positioned to navigate this changing environment by leveraging its experience, partnerships, and commitment to innovation.
The company is likely to explore alternative fuel options such as compressed natural gas (CNG) and electric vehicle charging infrastructure to cater to the evolving needs of the market.
To date, Super Fuels’ journey reflects its unwavering commitment to powering Zimbabwe’s growth.
The company’s extensive network, diversified product range, and dedication to customer service excellence have solidified its position as a leader in the petroleum service industry.
As Zimbabwe navigates the dynamic energy landscape, they are poised to play a pivotal role in shaping a sustainable and prosperous future for the nation.
The company’s continued focus on innovation, social responsibility, and stakeholder engagement will undoubtedly propel it forward on this exciting journey.
Text: Martin Chemhere