In an effort to energise communities around the world, Puma Energy, a global energy firm, is now offering franchising opportunities in Zimbabwe.
Fuelling your business:
Puma Energy has developed a successful global business by prioritizing their customers and providing the best quality fuel. In order to help franchisees achieve the same success, Puma Energy has developed a retail franchise program which provides the necessary resources and support to help businesses grow and thrive. Through this program, Puma Energy and its franchisees have the potential to reach the highest standards in the fuel and convenience industry.
With their extensive knowledge of the retail sector, Puma Energy is in a unique position to offer business owners and operators a comprehensive range of products and services to help their businesses succeed. Their expertise ensures that service station owners have access to the resources they need to achieve their goals.
“We realise every site is different with its own unique set of challenges. By partnering with Puma Energy, you’ll get more than just fuel. You’ll have access to a global brand that’s always looking to move forward, innovate and give you the facilities to grow with flexible options built around you,” – 2015 Puma Energy Franchise Brochure.
Why become a Puma Energy Franchisee?
Puma Energy prefer to use the term “Retail Partner”, (RP) as it better represents their approach! By partnering, franchisees will have access to:
- A company focused on growth
- Fully integrated safety standards
- Low entry costs
- A fresh, recognisable brand
- Specialist support and advice
- Training
- Proven business systems
- Exciting shop program and buying power
Despite the many changes occurring in the retail industry, Puma has continued to prioritize strategic growth.
Low key entry costs:
To ensure their RPs flourish in the future, Puma Energy are devoted to providing them with groundbreaking approaches to collaborate. They realize that by implementing these methods now, their partners can develop and thrive in the long run.
The energy multinational prides itself on working in conjunction with its RPs delivering competitive investment opportunities. To start investing, an RP needs to provide shop stock, a bank guarantee (bond), an establishment fee, and a partner levy. The partner levy, a form of investment, is essential in guaranteeing the future prosperity and expansion of an RP’s business.
Puma Energy provides all necessary plant equipment, such as cold-rooms and POS systems, for a retail partner’s business operations at no extra cost. Additionally, Puma Energy retains ownership of the fuel, so the retail partner does not need to spend any additional capital.
Fully integrated safety standards:
Puma Energy ensures that its partners have access to the appropriate training and advice on Health, Safety, Environment and Quality (HSEQ) to ensure that their operations are conducted in a safe and sustainable manner. The company’s commitment to safety is integral to its mission of providing successful businesses.
They strive to ensure the safety of their personnel, customers and environment, understanding the challenges they face in their operations. They go beyond local regulations to ensure they are in line with international standards of best practice.
Through this, they ensure that the products and services they provide are handled safely and responsibly, regardless of whether they are in a big city or a rural area.
They are devoted to upholding their high standards of safety and quality, and frequently perform internal and external compliance audits. Their HSEQ Management System is instilled within the company culture, and they take a proactive, collaborative, and communicative approach to safety.
A fresh, recognisable brand:
Puma Energy stands out from the rest; they are known for their speed, agility, and responsiveness in the global energy market. Their brand is fresh and modern, and they offer retail partners the chance to join them in changing the game. They have invested heavily in their infrastructure and marketing, which ensures that their retail partners gain the advantages of the strong Puma name and high-quality products. If the franchisee is ambitious, they may even consider opening multiple sites or a cluster site.
“We aim to ensure our customers know that wherever they are in Zimbabwe, when they drive into a Puma Energy service station that they are going to get quality products and great service. This is the advantage of being part of Puma Energy’s network – you have the opportunity to strengthen your business through our global experience, national reach and local knowledge,” says the brochure.
Specialist support and advice:
If you’re considering becoming a franchisee and running your own service station, you may feel intimidated at first. But you don’t have to be. Operating a busy fuel/convenience site can be difficult, but Puma Energy has a team of experienced support staff to help you find success.
Before beginning your role, you will be provided with both onsite and offsite training. If you share the Puma Energy belief that there is always room for improvement, you can choose to participate in additional training programmes related to merchandising and customer service.
Franchisees will be able to partake in a national marketing campaign developed by Puma that will strengthen the brand’s image and set it apart from the competition. Franchisees can take pride in being an integral part of the brand’s expansion across the country.
Their retail fuel pricing team works diligently to maintain their market position. Their insights specialists provide franchisees with reports on fuel and convenience industry trends, enabling them to take advantage of potential growth opportunities.
Proven business systems:
Their Point of Sale (POS) system is essential to the successful operation of their global network of over 1,600 service stations in more than 35 countries. Their systems have been carefully developed to ensure smooth and efficient daily processes.
The POS system will provide you with the resources to keep track of sales, customer accounts, store profitability, and inventory. It features fuel card terminals and a forecourt management system that make cash reconciliations easy and hassle-free. Puma Energy has implemented an industry-leading health and safety system to protect the franchisee, staff, contractors, customers and other stakeholders. This system is designed to ensure the safety and wellbeing of all involved, in addition to the integral systems that are in place.
Text by Martin Chemhere Images by Fotohaus